Living Nature

Category: Brand Identity Exhibit Design Poster

Year: 2018

studio FM milano designed the new identity and communication system for Living Nature Pavillion for Salone del Mobile.Milano, an experimental project conceived by the Carlo Ratti Associati studio. The pavilion’s internal garden is divided in four seasons, spring, summer, autumn and winter, each with different climate zone.



A precise energy flow management system made up of photovoltaic panels, accumulators and heat pumps ensures that all this takes place sustainably. The cold air generated in winter, like in a refrigerator, produces excess heat that in turn serves to warm up summer.