We designed the visual identity system for La Scatola Magica,  an exhibition created by Studio Rampello & Partners for the Salone del Mobile 2022. The exhibition is conceived as an immersive experience that refers to pre-cinema experiments and is set up inside the Sala delle Cariatidi of the Royal Palace in Milan. The key values of the Salone del Mobile in Milan are told by 11 short films created for the occasion by 11 film directors.