DWP – Zaragoza Expo

Category: Advertising Brand Identity Editorial Logo Poster Wayfinding

Year: 2008


Carlo Ratti Associati


MIT Seanseable City lab


Ramak Fazel

The Digital Water Pavilion was the Info point during Zaragoza Expo in 2008 and it is a multifunctional and versatile building. Walls are made of controlled waterfalls which can generate writings, shapes and entrances. Graphic design involved the complete corporate identity, from brand to catalogue, together with infographics. Communication design is based on waterworks and the effects that they generate thanks to digital regulated throws.