Venice Biennale of Architecture XIV – Padiglione Italia

Category: Advertising Brand Identity Editorial Exhibit Design

Year: 2014


Cino Zucchi Associati

Innesti, Grafting is the title of the exhibition at the Italian Paviillion at the Venice Biennale XIV curated by architect Cino Zucchi. This exhibition is an accurate study and analysis on the peculiarity of Italian land, a deeply urbanized humanized and fragmented area in which innovation adds up to previous layerings, then causing the metamorphosis of existing structures. The graphic design for the catalogues recalls those visual codes of a science handbook, a textbook, especially in the usage of Stabilo Boss and their fluo colours.