A bold and distinctive visual identity designed for an agency operating in the digital space with a clear understanding of the world around it.

The tone of voice is contemporary and refined, supported by typographic system that draws from the visual languages from graphic designers such as Herb Lubalin and his Avant Garde Magazine.

The color palette is broad yet non-digital — sophisticated, vibrant and tactile.

At the core of the logo is a large “O” shaped as a window: a metaphorical threshold between inside and outside, between the digital and the physical world.