Comune di Roma — RINOVO

Category: Art Direction Brand Identity Product Design

Year: 2026

Rinovo transforms the construction site tarpaulins from the Rome Jubilee 2025 into a new resource. The materials are recovered and reworked in the textile workshops of the Francesco Uccella Correctional Facility in Santa Maria Capua Vetere, where they are turned into useful items, combining environmental sustainability with social inclusion.

Studio FM Milano developed the concept in collaboration with the Municipality of Rome, created the project name, and designed the overall visual identity.