Visual Identity, logo and icon system for Quisimangia, the new company canteen for Mutti, located in Parma’s renowned Food Valley.

Designed by CRA-Carlo Ratti Associati, the project seamlessly integrates architecture with nature, featuring a green roof made of compacted earth and a glass-enclosed dining hall at meadow level. The floors, ingeniously crafted from tomato skins — a byproduct of Mutti’s production line — highlight the creative reuse of materials.

The logo and visual identity are closely aligned with Mutti’s corporate identity while incorporating a more intimate and traditional lettering style, inspired by Italy’s rich heritage in sign design.