Poltrona Frau – Catalogue system

Category: Art Direction Brand Identity Editorial

Year: 2016

Brand identity, art direction and graphic design for one of the most iconic and well known Italian furniture brand: Poltrona Frau.


Poltrona Frau is a furniture-maker founded in 1912 by Renzo Frau. Specializing in leather seating for interior and automotive applications, the company name combines Poltrona, the Italian word for armchair, and Frau, the last name of its founder.