OGR Officine Grandi Riparazioni

Category: Advertising Brand Identity Logo Wayfinding

Year: 2017

Brand Identity for the largest redevelopment project in Torino: OGR – Officine Grandi Riparazioni ferroviarie. The building is one of the last vestiges of the industrial history of the city. The new use includes an exhibition center of Contemporary Art and Concerts, Innovation and Culinary Arts. The brand identity that studio FM milano designed is built starting from the original vocation of the building: a place through which, in the 800’s, the city has laid the foundation for its future.

Two parallel lines, two tracks, the railway crossings, define the logo and the visual language of the entire project.