Category: Art Direction Brand Identity Editorial Logo Poster Wayfinding

Year: 2018

The design of the IMUV logo (acronym of I Musei di Verona)  is the result of an interpretative synthesis between typographic composition and peculiar elements of the historical and artistic identity of Verona. Veronese green was chosen as the main color of the brand, a color used by the painter Paolo Veronese in the mid 1500. To consolidate the coordinated image of the 8 Museums of Verona and to create a coherent communication system, we redesigned each logo creating a familiar feeling between them.