The studio co-founder Cristiano Bottino’s poster-art wall on Via Ventimiglia extends MUDEC’s exhibit “The Sense of Snow” and the related magazine MU – Mudec United fourth issue dedicated to snow. A modular atlas of snow composed by 290 posters, maps its formation, accumulation, transformation and memory through images, texts and multilingual fragments, turning snow into a shared cultural ground beyond the museum.

The wall mixes graphic studies, personal-archive photos, AI-made images, and objects on display in the exhibit.