The new FIPE logo, redesigned by Studio FM, is a distinctive mark that preserves the memory of its heritage while embracing the future with a modern, dynamic and coherent vision. Interpreting the historical colors and shapes, the restyling highlights FIPE’s three core pillars: Catering, Entertainment and Tourism. The new graphic sign resembles a smile and expresses growth, openness to change and belonging to the Confcommercio – Imprese per l’Italia system. At its heart are the values of relationship, humanity, connection and empathy, reflecting a federation built around people and their interactions.