For the 40th anniversary of MiX Festival Internazionale di Cinema LGBTQ+ e Cultura Queer, we designed the festival’s new brand identity and new logo.

The MiX sign recalls the director’s chair, a cross-cutting icon of cinema and an image now firmly embedded in our collective memory. From this element, we developed an identity conceived as an open system: each edition will be able to adopt a different visual language, inspired by the filmography of a major director.

For MiX40, shaped by the question What’s Next?, we drew inspiration from Pedro Almodóvar: from his recurring colours and the visual language of his celebrated posters. Not to imitate them, but to build a dynamic visual world capable of living across different formats, from the website to merchandising.

A project that celebrates forty years of history while looking ahead to new images, narratives and possibilities.