Fellini Museum

Category: Advertising Art Direction Brand Identity Logo Poster

Year: 2021


Studio Visuale

studio FM milano designed the visual identity and the advertising campaign of the Fellini Museum in Rimini. In addition to the museum logo, and all the printed and digital materials for communication and signage. The studio has also designed a testimonial, an icon of the museum, a rhino sailing on a boat, inspired by the last sequence of the 1983 film E la nave va.


When the logo of the Fellini Museum is white on a dark background, it echoes the shape of the light beam from a projector on the cinema screen, when it’s black it resembles Federico Fellini’s iconic megaphone that he used on the set. The light and the voice. In both cases it suggests the idea of projection, communication and expression.