Coop Supermercato del futuro

Category: Advertising Exhibit Design Illustration Interface Design Wayfinding

Year: 2016

In continuity with the project for Expo Milano 2015, studio FM Milano handled the art direction and visual identity of the new Supermercato del Futuro Coop. The project extends the guidelines already experimented with Expo, institutionalizing the content in a context of everyday use. For the interactive interfaces that accompany the customer experience, studio FM milano designed hundreds of icons that extends the Coop’s visual language vocabolario.