Coop – Future Food District
Category: Art Direction Brand Identity Exhibit Design Illustration Interface Design Logo Wayfinding
Milan’s Expo FFD – Future Food District includes every branch of graphic design: from signage, through hundreds icons, to packaging and UI design that interacts with the user while experiencing the futuristic supermarket. The district reflects the vision of architect Carlo Ratti (in cooperation with the Seanseble City Lab of Boston’s MIT), showing the future food supply chain. This project also lies on the re-elaboration of COOP’s supermarkets visual codes.